OUR work

Strategic Marketing Case Studies

that drive measurable impact

From Brooklyn bars serving their community to world leaders solving global challenges, we’ve been in the room where it happens. We help small businesses, nonprofits, advocacy organizations, growing brands and community-driven initiatives, in New York & beyond, do more with what that they have. That means stepping in as strategic partners when internal teams are stretched thin - and turning big goals into clear plans and real execution.

It might look like marketing, partnerships, or events on the surface. In practice, it’s about building momentum, alignment, and trust. Whatever the challenge, we bring strategy, creativity, and whole lot of hustle. Below is a snapshot of how we show up in the real world.

Strategy. Creativity. And a Whole Lot of Hustle.

Global Citizen NOW

Enabling high-stakes conversation between decision-makers & change-makers.

    • Produced five invite-only events in under two weeks

    • Worked with VIP attendees including world leaders, activists & cultural influencers

    • Full event management including venue coordination, guest list curation, invitation management & on-site execution

    • Created a space for actionable dialogues between decision-makers & change-makers

  • For their 2nd annual summit, Global Citizen needed to pull off a series of intimate, high-stakes events - but the clock was ticking. On a tight timeline, the team needed to carefully curate a list of world leaders, activists & celebrities for strategic convenings designed to drive concrete solutions for global challenges.

    We quickly stepped in, creating a centralized system to streamline decision-making and ensure nothing could fall through the cracks. Acting as the on-the-ground producers, we managed everything from complex venue logistics and collateral design to guest communications and run-of-show.

    The result was a seamless experience where the focus stayed on the policy, not the production. The five events - “From Ideas to Impact” cocktail hour, Global Menstrual Equity luncheon, Global Nations breakfast & “Food For Thought” breakfast - each created a space for the conversations that rarely happen but desperately need to.

    Complete Case Study & Event Photos

Services: Event Production

Music Artists Coalition

Helping an advocacy organization find its voice & drive change for working musicians.

Services: Strategic Communications | Brand Development | Partnerships

Democratic Victory PAC

Turning a cultural moment into a high-impact, strategic fundraising opportunity

    • Produced an engaging fundraising event at the inaugural F1 Las Vegas Grand Prix

    • Connected 7+ Democratic organizations supporting state & local candidates

    • Managed complex logistics including ticket allocations, security details, gifts, branded touchpoints, hotel accommodations & in-suite programming

    • Curated a group of C-suite executives, elected officials & political influencers

  • Democratic Victory PAC wanted to capitalize on the energy of the Formula 1 Las Vegas Grand Prix to create a strategic political fundraising & networking opportunity.

    We oversaw the entire production, serving as the central point of contact for seven partner organizations, each with their own ticket allocations, VIP requirements & stakeholder expectations. We managed RSVP systems, coordinated hotel accommodations, handled special security details, fielded partner inquiries & ensured every detail aligned with budget constraints.

    In addition to logistics, we made sure to elevate the experience. Between races, we created unique engagement opportunities & curated programming to keep guests talking. From gift bags to branded touchpoints, we delivered an experience that strengthened relationships, supported down-ballot races, and reinforced the PAC’s role as a connector across progressive organizations.

    Case Study & Event Images

Services: Event Production

508 Operations

Turning IRL expertise into discoverable, lead-generating brand.

    • Gave a respected event production company the digital presence it deserves

    • Achieved first-page Google rankings for key search terms through website optimization, keyword-rich copy & strategic backlink building

    • Tripled social media followers in 6 months with strategic content & platform-specific customizations

    • Improved email engagement with past & prospective clients

    • Built sustainable content capture processes

  • 508 Operations built a multi-million dollar business with a strong reputation in the event production world, but their digital presence didn’t reflect the caliber of their work.

    We developed a comprehensive strategy spanning website optimization, content development, email marketing & social media to establish a foundational a digital footprint. We reignited dormant social media profiles with a consistent posting schedule & content calendar, optimized their website content & built a network of backlink profiles, and launched a regular newsletter to establish regular check-ins with past & potential clients.

    By translating operational excellence into a clear, keyword-rich narrative, we helped 508 Operations attract new business, reinforce credibility & compete more effectively in a crowded market.

Services: Strategic Communications

The Armory

Amplifying a neighborhood bar’s emergency food pantry into a story of community care.

    • Supported a rapid business pivot during COVID-19 & positioned the effort for media coverage

    • Secured major press including The New York Times, Thrillist, Zagat & Showtimes The Desus & Mero Show

    • Helped attract public donations & support from Lyft

    • Amplified a grassroots community food pantry to sustain a critical community response

  • When COVID-19 shut down New York City, The Armory transformed its Brooklyn bar into a community food pantry in partnership with a local elementary school. It was grassroots community support at its finest, but we knew amplification beyond the neighborhood could drive additional resources.

    Through strategic media outreach & leveraging our connections, we secured meaningful press that reframed a local response into a story of collective action.

    The coverage attracted additional donations from the public & the support of Lyft, who provided meaningful contributions that allowed the Armory to keep the food pantry running during NYC’s shutdown.

    Case Study & Media Coverage

Services: Social Impact | Strategic Communications | Partnerships

The Botanist

Rebuilding trust through experience and making it unforgettable.

    • Developed immersive event concept, creative strategy & guest engagement strategy

    • Designed guest flow, decor, branded styling & experiential touchpoints

    • Coordinated all vendors & on-site logistics

    • Created interactive activities to drive brand engagement & feedback opportunities

    • Produced a high-impact experiential event still talked about months later

  • After a challenging period in the New Jersey market, The Botanist needed to reconnect with budtenders & buyers, hoping to rebuild trust through something tangible. The brand chose to host an in-market event that would remind people why they loved The Botanist. We were brought in to bring the concept to life.

    Working with a Halloween-inspired direction, we developed an event concept & engagement strategy then went to work creating a truly memorable experience. We optimized the floor plan to facilitate conversations, procured & designed all the decor & branded styling & developed engagement activities (games, silent scary movie screenings, & incentivized feedback opportunities) that would keep people engaged while creating natural brand touchpoints.

    On site, we managed full setup and teardown, transforming the venue into a witches’ den hidden in a haunted forest, packed with spooky surprises that made people want to explore, linger, and most importantly, connect with The Botanist team.

    The result was an experience the client called “beautiful, inviting, and most of all, fun.” Months later, budtenders were still talking about it—a clear signal that the event had done what it was meant to do.

    Event Image Gallery

Services: Event Production

Amplify Pledge

Scaling a political movement through strategic partnerships & creative engagement.

    • Led civic engagement strategy ahead of the 2024 election

    • Advised on collaborative partnerships across brands, nonprofits & advocacy

    • Supported political event engagement & content curation

    • Developed messaging frameworks for talking points with clarity & impact

    • Created a long-term go-to-market & growth strategy

  • Founded by Webby Award-winning digital content creator Dillon St. Bernard after his celebrated "Young People Address The Nation" campaign, Amplify Pledge is an impact-driven storytelling network uplifting historically excluded youth activists. In the lead-up to the 2024 presidential election, they brought us in to help expand visibility, partnerships & long-term impact for their civic engagement work.

    We consulted on partnership development with aligned brands, nonprofits & advocacy organizations, tapping our network to best connect with on-the-ground activities. In collaboration with their PR team, we advised on engagement strategies at political events & content curation . We also worked closely with Amplify Pledge to refine messaging, helping them talk about politics in ways that felt authentic, accessible & resonant with target audiences.

    Looking ahead, we supported future growth by developing a detailed go-to-market strategy, including MVP product considerations, a roadmap for expanding the creator network & outreach guidelines with tailored messaging by partner type. The result: a clearer path forward for a platform built to uplift youth activists.

Services: Social Impact | Strategic Communications

Extract Acuity

Going from “we need a name” to a fully-formed brand in a regulated, fast-moving industry.

    • Led collaborative naming & brand identity workshops

    • Created brand guidelines with a complete visual identity from the ground up

    • Built an SEO-focused digital foundation with social media profiles, a backlink catalogue & narrative copy

    • Established early discoverability & trust

  • Extract Acuity entered the cannabis financial services space with expertise, passion & a gap in the market they wanted to fill. What they didn’t have? A name, a brand, or any digital presence whatsoever.

    We partnered closely with the founder to workshop names, develop a visual identity & build messaging frameworks that felt true to the business they hoped to build.

    With a brand foundation set, we secured their digital presence with relevant social media profiles, a catalogue of backlink profiles & keyword-rich website copy aligned with both regulatory realities & growth goals.

    Our work balanced industry-specific language with SEO best practices, positioning Extract Acuity as a trustworthy expert in an emerging category.

Services: Brand Development | Strategic Communications

Korean K9 Rescue

Bringing more than love to an inaugural drag brunch fundraiser that exceeded expectations.

    • Developed raffle & on-site strategies to optimize fundraising

    • Leveraged connections to secure high-value raffle items

    • Pitched & secured local media for event visibility

    • Helped surpass fundraising goals

  • Full transparency: we're not unbiased about Korean K9 Rescue. As proud adoptive parents to dogs we rescued through their organization, we brought both professional expertise & personal investment to support their inaugural drag brunch fundraiser.

    We partnered with the organization's leadership to develop a comprehensive strategy that would maximize both monetary donations & community awareness. Fundraising events live or die on the details, so we focused on three areas: securing high-value, attractive raffle items, implementing proven on-site tactics to encourage spontaneous giving & leveraging our media relationships to secure coverage that would reach beyond their current supporter base.

    The event exceeded fundraising goals, introduced Korean K9 Rescue to new potential donors & created a blueprint for future events that balanced entertainment with impact.

Services: Social Impact | Strategic Communications | Event Production

Taycte

Reframing the expertise of an Olympic swim coach for the specialty food import industry.

    • Developed a narrative that established co-founder Kajo Kajevic as someone who knows “the best of the best”

    • Showcased their unique value proposition to discerning Americans

    • Secured earned media & strategic gift guide placements to build credibility & awareness

  • Taycte was facing the challenge of breaking through the crowded specialty food market. They needed more than great products, they needed a story to make people pay attention.

    Taycte had a secret weapon: co-founder Kajo Kajevic, a former Olympic swim coach. What does coaching elite athletes have to do with importing balsamic vinegar? Everything. Both require the ability to identify true excellence, understand what separates good from exceptional, and commit to standards most people can't even perceive. That discerning eye was Taycte's differentiator — and the story we built their brand around.


    We developed a brand narrative & focused our efforts on establishing thought leadership for Kajo, securing valuable earned media & strategic gift guide placement to elevate Taycte’s visibility & position them as an authoritative curator in the specialty food marketplace.

Services: Thought Leadership | Strategic Communications

Scale To Win

Naming a next-gen product built to power political outreach.

    • Conducted competitive & industry landscape research

    • Led collaborative naming workshops with staff

    • Evaluated naming shortlist for clarity, differentiation & industry fit

    • Developed naming recommendations aligned with brand evolution

    • Created visual identity concepts to unify a growing product suite

  • As Scale To Win prepared to launch a next-generation peer-to-peer texting platform ahead of the 2024 election, they needed a name that could carry both innovation & credibility in a crowded political tech landscape. The new tool had to communicate value to campaign managers who make fast decisions under pressure.

    We conducted deep competitive research, interviewed internal stakeholders & evaluated shortlisted naming options through the lens of industry norms, differentiation & long-term scalability. Through collaborative workshops, we explored word iterations that captured the product’s core attributes & strategic purpose.

    Because Scale To Win continues to grow, they needed a brand architecture that could grow with them. To support rollout & cohesion across their offerings, we developed preliminary brand icon concepts, helping visualize how this new product would integrate seamlessly into their evolving suite.

Services: Brand Development

TeamCraft Roofing

Turning a corporate tagline into a tangible giving program.

    • Integrated community impact into the sales value proposition

    • Designed a major give-back incentive program

    • Aligned client engagement with causes the company values

    • Launched the initiative at a flagship client event

  • Family-owned & operated for more than 25 years, TeamCraft Roofing has built its reputation around safety, reliability & community. With a guiding promise of “We Shelter You,” they wanted to more clearly embed these values into how they show up for clients.

    We partnered with TeamCraft to advise on a give-back incentive program that aligned their business goals with meaningful community impact. Supporting regional homeless shelters & veterans organizations, the initiative invited TeamCraft’s largest clients to participate in causes that mattered to the company.

    Announced at their annual client appreciation golf outing, the program strengthened relationships, reinforced trust & transformed shared values into a tangible competitive advantage.

Services: Social Impact

Steve Jewett, Democratic Victory PAC

“Laurie & Kelly were fantastic to work with. You want to work with people that are both highly organized and fun to be with. They were both.”