About Us
Two Strategists.
Three decades of impact.
Strategic Marketing That Builds Momentum
Hi! We’re Laurie & Kelly - two marketing & communications strategists who’ve spent decades building campaigns, forging partnerships, and amplifying the voices that matter. We deliver strategic communications, brand development, partnerships, social impact campaigns, and event production for small businesses, nonprofits, advocacy organizations & community initiatives.
Our clients do essential work but lack the internal capacity for holistic marketing.
That gap limits growth. It limits reach. It limits impact.
We step in to close the gap.
Breukelen Strategies didn’t start in a boardroom. It started over late-night strategy sessions, shared frustration seeing brilliant organizations without the capacity to maximize their marketing & a core belief that success is built on mutually beneficial systems, relationships & outcomes. We came together with a desire to serve the small teams making an impact.
So we built a consultancy with them in mind. A consultancy that:
Works within your constraints - budget, timeline, and capacity - because we’ve operated in them ourselves.
Delivers strategies grounded in the real world, not ideal-world assumptions.
Builds infrastructure for sustained growth - systems that keep working long after a project wraps.
Aligns every tactic with what actually moves your mission forward, whether that’s driving revenue, building community, or changing policy.
Meet The Founders
Our story is one of purpose-driven collaboration, built on 30+ years of combined leadership experience across diverse industries, including nonprofit organizations, CPG brands, hospitality & nightlife, media publications, automotive manufacturers & agencies. We’ve learned what work and what doesn’t. We’ve built the expertise, the network & the battle scars.
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A proven team leader with a history of growing mutually beneficial systems & outcomes, Laurie has built a career executing large-scale initiatives within advocacy & purpose-driven organizations. She brings critical thinking, operational excellence, strategic vision & strong relationship-building skills to execute projects at the highest levels.
Her background includes senior roles at VoteAmerica & HeadCount, where she spearheaded a multi-platform campaign with 160MM+ impressions, registered 25,000 voters in a single day, raised $3MM+ for partner non-profits, and built partnership portfolios that scaled reach while reducing costs.
She specializes in:
Social impact integration
Strategic planning & systems development
Cross-sector partnerships
Stakeholder engagement
Multi-platform initiative execution
Her Superpower: She sees the architecture behind the chaos. Give her a complex, multi-stakeholder initiative with competing priorities & she’ll build the systems, align the players & deliver results that exceed expectations.
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Driven by a passion for building deeper, more meaningful connections, Kelly develops strategic marketing tactics built upon a foundation of thoughtful consumer & community insights.
Her background encompasses a diverse mix of work both for & in partnership with major CPG/FMCG, media, event & hospitality brands. From driving the highest-ROI event sponsorship for Deep Eddy Vodka to securing Fast Company’s “World Changing Ideas” award for VoteAmerica to executing Red Bull Music Academy festivals, she’s proven that great marketing creates connection, not just awareness.
She specializes in:
Media relations & thought leadership
Content strategy, storytelling & messaging frameworks
Brand partnerships & engagement
Experiential marketing & event activations
Digital marketing & optimization
Her Superpower: Kelly does more than understand your audience. She digs deep into community insights, identifies what makes them unique, then builds creative strategies that drive authentic, impactful engagement. While some may build brand awareness, she only builds brand advocates.