Strategic Marketing that Turns

Audiences into Advocates.

A trusted partner to small teams with big ambitions, we’re a female-founded consultancy that delivers impact - bringing strategy, creativity & clarity to the work that matters most.

Anchored in strategy.
Driven by purpose.

We’ve led award-winning campaigns, built major partnerships, and amplified important voices. We bring big-agency expertise with the care and focus of a small boutique consultancy - working closely with small-but-mighty teams to turn strategy into action through support that’s thoughtful, flexible, and built around your goals.

Meet the founders ➝

MUSIC ARTISTS COALITION

Developed an impactful communications strategy that enhanced MAC’s ability to advocate for musicians’ rights, creating targeted messaging frameworks and expanding media reach opportunities.

  • As the evolving digital landscape changes the music industry, the Music Artists Coalition needed a communication strategy that could match their critical mission to protect the rights of music creators. We worked closely with their Executive Director to develop a comprehensive framework that would not just inform, but inspire and mobilize their target audiences.

    Our approach included crafting precise key messaging recommendations, developing a database of curated media contacts, and creating strategic positioning statements that would resonate with musicians, industry leaders, and policy makers. The result was more than a communication plan - it was a strategic blueprint that transformed how MAC could articulate its mission and drive meaningful change for music creators.

amplify pledge

Supported civic engagement 2024 civic engagement efforts to amplify the voices of youth activists while building a go-to-market strategy and charting a clear roadmap for sustainable future endeavors

  • An impact-driven storytelling network, Amplify Pledge is on a mission to uplift the voices of historically-excluded youth activists. The member network was created by influential digital content creator, Dillon St. Bernard, after his Webby Award winning “Young People Address The Nation” campaign. In the months leading up to the 2024 presidential election, seeing the need and opportunity to give greater visibility to the issues young voters cared about most, we were brought in to spearhead their civic engagement initiative by securing powerful collaborative partnerships with brands, nonprofits, and advocacy organizations. We also advised them on how to strategically grow Amplify Pledge for the future, developing a detailed Go-To-Market plan which included MVP product feature elements, a step-by-step guide for growing the network of creators, and outreach guidelines for securing partners with key messaging broken out by target categories.

GLOBAL CITIZEN NOW

Delivered five high-stakes intimate events on an accelerated timeline, enabling critical dialogues among world leaders and activists across key global issues.

  • With less than two weeks until the Global Citizen NOW conference, we stepped in to support the development of invite-only events comprised of world leaders, activists, and celebrities for critical conversations about urgent global challenges. Our task was to facilitate these important meetings to drive solutions for climate change, food security, and human rights amid a complex event landscape.

    We quickly became an integrated part of the Global Citizen team, creating a centralized repository that allowed for nimble decision-making. From designing event collateral to managing intricate logistical details of five simultaneous events, we ensured that these crucial conversations could happen seamlessly, transforming a logistical challenge into a strategic opportunity.

the armory

Secured media coverage in major outlets to attract additional support for and amplify the messaging of The Armory’s community initiatives during the COVID-19 pandemic.

  • When COVID-19 shut down New York City, The Armory - a local Brooklyn bar - transformed their business model by partnering with a local elementary school to convert their space into a food pantry. We saw an opportunity to amplify these grassroots efforts through strategic media engagement.

    Leveraging our connections, we helped secure meaningful press in outlets like The New York Times, Zagat, Thrillist, and Showtime’s The Desus & Mero Show. The resulting coverage did more than tell a story - it attracted additional donations from both the public and major brands like Lyft, turning a local initiative into a powerful narrative of community support during a challenging time.

508 Operations

Amplified 508's digital presence and impact through strategic marketing optimization, achieving first-page Google rankings, tripling social media following, and elevating their brand positioning.

  • 508 Operations was an established go-to event production crew service company in the tristate area - but their online presence didn’t reflect their capabilities. We were hired to transform their digital footprint, crafting a narrative of expertise through a comprehensive digital strategy that went beyond basic visibility.

    We optimized their website, developed a content strategy showcasing their most impressive projects, established an email marketing strategy to new and previous clients, and implemented a targeted social media approach. The numbers told a compelling story, we tripled their social media followers, secured first-page Google rankings for key search terms, and increased their email open rates - all helping 508 Operations demonstrate their unique value in the event production space.

extract acuity

Created a complete brand identity for a cannabis financial services company and established a digital footprint through strategic content development and SEO optimization.

  • As a new cannabis financial services company prepared to launch, we developed the essentials they to establish a marketing presence, developing a comprehensive brand identity from the ground up. Working in close partnership with the founder, we guided a strategic naming process and established a cohesive visual identity, and developed brand guidelines that aligned with the brand’s tone and personality.

    We built on this foundation, developing a digital presence strategy to ensure immediate market visibility. This included securing key social media profiles, building a catalog of backlink profiles and directory listings, and developing keyword-rich web content. Our approach balanced industry-specific language with SEO best practices, positioning Extract Acuity as a trustworthy expert in a rapidly evolving market.

korean k9 rescue

Maximized event fundraising outcomes with proven strategies, valuable raffle items, and relevant media coverage, amplifying the organization’s mission and donor reach.

  • Our connection to Korean K9 rescue runs deep. As pet parents to their rescued dogs ourselves, we brought both professional expertise and personal passion to support their inaugural drag brunch fundraiser. We worked with the organization’s leadership to develop a comprehensive marketing and fundraising strategy that would maximize both monetary donations and community awareness.

    We secured high-value items for their raffle and implemented proven on-site fundraising tactics to increase day-of giving. Additionally, we leveraged our media relationships to secure relevant local coverage, significantly expanding their reach beyond existing supporters. The result was a successful event that combined entertainment with genuine impact, exceeding fundraising goals and raising crucial funds for their animal rescue operations.

democratic victory pac

Executed a premier fundraising event that connected 7+ Democratic organizations, providing a strategic networking platform for progressive leadership and supporting local elections.

  • When the Democratic Victory PAC sought to create a landmark fundraising experience at the inaugural F1 Las Vegas Grand Prix, we transformed a cultural event into a powerful political networking opportunity. Our team orchestrated every detail, from creative programming to custom-crafted gift bags, creating an experience that was both engaging and purposeful.

    We seamlessly managed the event’s complex logistics, including ticket allocations, special security requirements, and guest communications. The result was more than a fundraiser. It was a strategic convening of corporate and political influencers that strengthened relationships for our partner organizations and provided financial support for state and local election efforts.

taycte

Elevated brand awareness through strategic media placement, gift guide inclusion, and thought leadership, establishing credibility for an emerging specialty food importer.

  • aycte’s mission to bring exclusive international culinary products to the American market required a strong communications strategy that would establish awareness and authority in the specialty food space. We developed a compelling brand narrative that showcased their unique value proposition - connecting discerning American consumers with some of the best international culinary products otherwise unavailable in the U.S., including Italy’s top-rated olive oil and historic Acetaia Malpighi balsamic vinegars.

    We focused our efforts on establishing thought leadership for co-founder Kajo Kajevic, leveraging his background as an Olympic swim coach to highlight his expertise in identifying excellence. Through valuable earned media and strategic gift guide placement, we elevated Taycte’s visibility and positioned them as a authoritative curators in the specialty food marketplace.

Steve Jewett, Democratic Victory PAC

“Laurie & Kelly were fantastic to work with. You want to work with people that are both highly organized and fun to be with. They were both.”