Case Study: 508 Operations
508 Operations is a full-service event production, labor, logistics, and trucking company based in New York City. Founded by two commensurate event & venue management industry veterans with stellar professional reputations, 508 Operations has become a multi-million dollar business built from the ground up through strong personal relationship development, word-of-mouth, and direct referrals. But to take it to the next level and further establish their reputation in the industry, they recognized a need to strengthen their digital footprint.
We took ownership of their social media channels, cleaned up past posts, and worked with their executive team to establish a more regular posting cadence after not being utilized for several years. To cull timely in-the-field content, a shared calendar of project assignments was built, and we established a shared WhatsApp group for photo sharing. Disparate and duplicate social media profiles were claimed and combined, then further fleshed out with keyword-rich company information. We created a competitive list of other companies in the field to keep a close eye on and shared insights with 508’s management team, on what was driving the most engagement on their own channels as well as others’. The copy for each post was custom-tailored to make the most sense for each of their owned channels: LinkedIn, Instagram, and Facebook. We researched and built out a hashtag strategy to reach and earn new followers, nearly tripling their followers in less than 6 months.
Their website was photo-heavy and lacking important information describing their services. To improve their SEO and bounce rates, we added keyword-rich copy describing all they had to offer, added informative text descriptions to all of their gallery images, and inserted outbound hyperlinks to mentions of all their major clients. At the same time, we copyedited some of their company boilerplate copy and built out profile pages across major industry-relevant websites to create a strong inbound backlink network.
NEWSLETTER:
Monthly client outreach
Design, write, and send monthly email newsletter to keep 508 top-of-mind with current and former clients
Implement industry standard best practices to ensure optimal deliverability.
Advise on content ideas, potential promotional opportunities, optimal send times, and delivery cadence/timing
GOOGLE ADS:
Setup & maintenance monthly ad campaigns
Weekly optimization of best converting keywords and ad formats within budget guidelines
Audit, analyze, and share key observations of active campaigns being run within competitive landscape
WEBSITE AUDIT:
Comprehensive review of current organic presence and
Perform website backlink and SEO audit to identify content gaps and keyword-building opportunities in order to increase website’s organic search relevancy
Setup a monthly Google Analytics report to measure website traffic and sources
Provide general guidance to optimize website SEO, increase organic traffic, and increase relevancy through online listing sites.
Initial buildout of several necessary baseline content pages such as Services, Our Work, Clients, and Photos
WEBSITE CONTENT UPDATES:
Build out robust keyword-rich SERPs to increase organic web traffic
Develop plan for increasing organic website visits by building out pages of new SEO keyword-rich content
Write, edit, and publish 1-2 new pages or blog posts on 508operations.com monthly
Submit new content to Google web crawling services for timely SERP indexing
PERSONAL SOCIAL MEDIA: Zak’s social accounts
One-time setup of basic profile details on personal social media pages to ensure strong tie to 508 brand name, increase leadership authenticity, and lay the groundwork for better media relevancy
(If requested) Regularly share 508 social media posts on personal accounts to help amplify brand content’s reach + maintain active content posting on personal account
